Digital marketing for BC trades, planned region by region

BC is six markets, not one

A campaign written for Surrey rarely works in Smithers. The province behaves like several separate markets that happen to share a licence regime, and the cost of a click, the size of a service area and the timing of demand all change as you cross the mountains.

Here is how we usually split it:

The practical point: your budget, your keywords and your ad schedule should be set per region, not once for the whole province. The areas hub explains how we decide which regions earn a share.

What we do for BC trades and local businesses

We focus on the trades and home-service firms that make up most of BC's local economy: plumbers, electricians, roofers, painters, landscapers, renovators, cleaners, movers and the small professional offices that rely on local search. Five services cover nearly everything an owner needs:

• Local SEO for BC service areas so you show up in the towns you can reach.
• Google Ads by region with separate budgets and schedules for each market.
• Websites built around your service map with honest location pages and licence details.
• Google Business Profile and reviews so a local reputation turns into map visibility.
• Marketing strategy and consulting when you need a senior view on where to grow.

The services overview shows which one to start with, depending on how much work you have booked and how fast you need more.

A worked example you can check

Marketing should pay for itself in booked jobs, and you can test that with your own numbers before you call anyone.

Say you run a roofing company in the Okanagan. Your average re-roof is worth $12,000 and you win about one in four quotes. If better search visibility and a cleaner website bring you four extra qualified quote requests a month, that is roughly one more job, or $12,000 in revenue. Against a monthly plan of $1,999, the question becomes whether your margin on one roof covers the plan with room to spare. For most roofers it does; for a business with $300 jobs and thin margins, the same maths says start smaller.

We run this calculation with you in the first conversation, using your job values rather than ours. The guide on splitting a marketing budget by region walks through it in more detail.

Proof from our HVAC work

Our published case studies come from heating and cooling companies, and we present them as exactly that: results from our HVAC work. They show the method, which carries over to other trades.

• BCWide.ca reached 3× leads in 90 days.
• For CANRO Heat we built a gas-boiler division, GasBoilers.ca, which now reaches 26+ BC communities and carries 5.0★ from 76+ Google reviews.
• CanroHeat.ca achieved 250% lead growth.

The results page explains what each project shows and what transfers to a plumbing, electrical or landscaping business. The full list of case studies lives on our parent site, Trades.Agency, and on HVAC.Agency.

What it costs and how we work

Plans start at $1,999 per month month-to-month, or $1,499 per month billed annually, plus 5% GST. There is no long-term contract: cancel with 30 days' notice. The first 30-minute consultation is free for eligible trades businesses. The pricing page lists all three plans and explains what pushes the cost up or down.

You own your website, your domain, your Google Business Profile and your ad accounts. If we part ways, everything stays with you.

Who is behind BCAgency.ca

BCAgency.ca is run by Ali Sedighi, MBA in Technology Management, who has worked in digital marketing since 2007 and has built 150+ live HVAC websites. He lives and works in Vancouver. The brand belongs to the Sedighi.ca and SAZ.ca group of companies, and its parent site is Trades.Agency.

Read more about how we work, browse the frequently asked questions, or go straight to the contact page to call, text or email.